4 LA-Based Indie Brands to Follow ASAP
As fashion month becomes a distant memory and the fast-fashion coma becomes all too familiar once more, it’s more important than ever to keep brand awareness high. Read on to get familiar with 4 LA-based indie brands that are making major waves within the industry, with growing client lists and covetable Insta feeds to match.
What started as an Instagram-based vintage shop has rapidly grown into a fashion empire, as Courtyard LA’s dreamy knits and 80’s hues now reach a cult following of over 126,000. The womxn-owned brand carries a highly curated selection of on-trend vintage, ships worldwide, and peppers it’s Instagram feed with hedgehog pictures. Worth a follow if you ask me.
Downtown-based Dimepiece LA unapologetically caters to the woman who listens to exclusively SZA, knows how to file her own tax return, and definitely attended at least one Kavanaugh protest. The brand’s high-profile following includes Cara Delevingne and Rihanna (to name a few), and their trademark feminist slogans can now be found anywhere from beanies to bath mats.
A Y2k lover’s dream, Valley High boasts megawatt tones and throwback prints with the trademark cool of LA culture. Born in the San Fernando Valley, Valley High transforms a lesser-known neighborhood into an aesthetic wonderland through their iconic logo and dreamy Instagram feed.
Are You Am I has received some well-deserved flak since it’s inception for high levels of both price range and exclusivity (their brand statement is unironically “For Girls That Get It”), but has kept it’s stronghold due to an undeniable level of quality. Founded by blogging powerhouse Rumi Neely and adored by A-listers from Kendall Jenner to Ariana Grande, Are You Am I’s clean-cut lines and skimpy silhouettes have become synonymous with fashion’s it-girls.
That’s all for this roundup! Always support small brands, support womxn-owned brands, support anything that’s not fast fashion!